Archer Technologies gaining momentum?

Momentum often boils down to a matter of marketing. By that measure, Archer Technologies' marketing unit can boast some impressive wins. 

Forrester Research put the firm in its "strong performers" group, along with Cura, MEGA, Methodware, Protiviti and Strategic Thought. Gartner placed the firm in its "visionaries" quadrant. Inc. tapped it as one of its fastest growing companies, noting its 215 percent growth in revenue over the past three years. 

Certainly, the company is executing operationally, but these sorts of "wins" in many ways reflect the work of the consultant relations and PR folks. The flow of news releases, as at any emerging growth company, can feel a bit forced at times. Did we really need a release noting it ranks 354 on the Software 500 list? But all in all there may be some lessons here. The company just launched its fifth annual GRC Roadshow will take it to 15 cities through November to share its vision of GRC and prime the sales pump. It'll be a feel good sort of event and chance to interface with clients and prospects, which can't hurt.

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